Since a few months I am affiliated to the e-newsletter of the American Word of mouth marketing Association Womma headquartered in Chicago.
The organisation’s website provides interesting insights into the world of how to the build your brand by spreading the word. Below I am sharing with you a list I found on their website describing common types of word of marketing techniques.
• Buzz Marketing:
Using high-profile entertainment or news to get people to talk about your brand.
• Viral Marketing:
Creating entertaining or informative messages that are designed to be passed along in an exponential fashion, often electronically or by email.
• Community Marketing:
Forming or supporting niche communities that are likely to share interests about the brand (such as user groups, fan clubs, and discussion forums); providing tools, content, and information to support those communities.
• Grassroots Marketing:
Organizing and motivating volunteers to engage in personal or local outreach.
• Evangelist Marketing:
Cultivating evangelists, advocates, or volunteers who are encouraged to take a leadership role in actively spreading the word on your behalf.
• Product Seeding:
Placing the right product into the right hands at the right time, providing information or samples to influential individuals.
• Influencer Marketing:
Identifying key communities and opinion leaders who are likely to talk about products and have the ability to influence the opinions of others.
• Cause Marketing:
Supporting social causes to earn respect and support from people who feel strongly about the cause.
• Conversation Creation:
Interesting or fun advertising, emails, catch phrases, entertainment, or promotions designed to start word of mouth activity.
• Brand Blogging:
Creating blogs and participating in the blogosphere, in the spirit of open, transparent communications; sharing information of value that the blog community may talk about.
• Referral Programs:
Creating tools that enable satisfied customers to refer their friends.
Two more nice to knows:
- The Word of Mouth Wednesdays Teleconferences are the weekly, hour-long teleconference series where leading experts offer practical word of mouth marketing tips and techniques. Recent teleconferences topics.
- The International member sign up fee amounts to 1000 $. In the online directory I noticed only one Belgium Company: These Days.
(Geert Van Coillie, C Box Communications)
